Plan your conference workshop agenda by choosing tracks. Click the arrows below to get more information about each session being offered.
The 2021 Annual Georgia Association of Colleges & Employers Virtual Conference has been approved by the National Board for Certified Counselors (NBCC) for NBCC credit. Sessions approved for NBCC credit are clearly identified. Georgia Association of Colleges and Employers is solely responsible for all aspects of the program. NBCC Approval No. SP-3637. Questions concerning this can be directed to:
President Karen McGrath c/o Clayton State University Office of Career Services 2000 Clayton State Blvd. Morrow, GA 30260 email@example.com (678) 466-5400
Diversity, Inclusion, Equity
Catch the Wave: Transforming ML and CQ Date/Time: Wednesday, May 26 1:00 -2:00 p.m.
Track: Diversity, Inclusion, Equity
Rushe Hudzinski - Business Management and Human Resources Faculty (MBA - Human Resources; BS in International Business/Marketing) (Certifications: SHRM-SCP, GPHR)
Explain the inter-relationship of IQ + EQ = ML + CQ
Learn how to identity and apply common practices across cultures with ML and CQ
Determine how cultural background affects performance, attitude, achievement of goals
Successful organizations have certain commonalities: strong leadership, vision, communication, motivation and inclusion. These commonalities accompany the vast knowledge necessary to support the consistent “changing of the tides” in the global arena. To excel in the evolving modern workplace, understanding the importance of development in multicultural leadership and the cultural quotient is the key to continued organizational growth and profitability. Consistent ML and CQ cultivation results in positive outcomes, expansion of culture, and achievement of strategic organizational priorities.
Antiracist Hiring and Supervision Practices Date/Time: Thursday, May 27 10:15 -11:15 a.m.
Track: Diversity, Inclusion, Equity
Claire Beaudro - Career and Internship Advisor(MA in Counseling, MFA Creative Writing, BS Communcation)
Mya Richardson-Echols - Interim Director Housing and Residence Life (MA in Educational Leadership, BS in Political Science)
Be able to define anti-racism and components of active allyship
Identify anti-racist actions supervisors can take at different steps of the employee life cycle
Identify two (2) anti-racist supervision action steps you can begin using in your organization immediately
2020 has seen the rise of racial activism across America, and anti-racism has gained attention across the country. With increased awareness of anti-racism has come a desire for managers to create more racially just, equitable workplaces. Presenters will equip supervisors of all levels with antiracist action steps for each stage of the employee life cycle. This session invites GACE College and Employer members to attend.
Emerging Careers and Evolving Competencies: Empowering Students & Supporting Employers in an AI World *Approved for NBCC Credit Date/Time: Thursday, May 27 10:15 -11:15 a.m.
Track: Both Career Development & Employer Relations
Andrew Potter - Director of University Experiential Learning (MA in History and Near Eastern & Judaic Studies, BA in History) (Certifications: IPI, Executive Development Training, ELEOT)
Karen Saunders - Internships Coordinator of University Experiential Learning (BS in Business Administration)
Identify the trajectory of disruptive innovation spurred by technology.
Analyze the impact of this trajectory on the emerging patterns of consumption, production, and careers.
Recognize the importance of experiential, work integrated learning experiences, and the resulting impacts on program design and employer engagement.
As educators, parents and members of various communities, we are preparing students to thrive in a world in which the majority of them will be working in careers that do not currently exist. Additionally, socio-economic, ethical, demographic, and geo-political forces will require our students to compete, collaborate, and create on a global level that is expected to present both incredible challenges and opportunities. The art of teaching, learning, and advising has never been more important; it must be relevant and rigorous, and provide opportunities to develop competencies, if we are to support all learners. cognitive and social/emotional skills and behaviors that positively impact students’ successful and confident transition into a career and life as a productive adult, while also increasing productivity for employers and expanding their visibility on campus.
Upgrade your Department through Office Habit Improvement – The Scheller College of Business at Georgia Tech *Approved for NBCC Credit Date/Time: Wednesday, May 26 2:45 - 3:45 p.m.
Track: Career Development, Employer Relations, & University Recruiting
Michael Dutcher - Corporate Relations Manager (MPA and MBA, BS in Education)
Stan Broome - Assistant Director, Undergraduate Career Education (BISM in Management)
Learn about the Scheller Career Services Model.
Learn our process to continue to have process improvement as well as the history of how it got there.
Strategies for process improvement through habit development.
The Scheller College of Business at Georgia Tech offers a career services program that is ranked in the top 5 in the country. Their programming is a required part of the every undergraduate students’ curriculum within the college of business. Learn the professional habits that got them there, the results for their students and staff, as well as the employers that recruit there. During this presentation you will also conduct a ‘self-assessment’ of your department’s habits as well as your own professional habits and how to improve them and apply them to your practices that will help you produce positive results for your target populations.
Marketing Practices: Higher Education Career Services *Approved for NBCC Credit Date/Time: Wednesday, May 26 2:45 - 3:45 p.m.
Track: Colleges, Career Development, & Technology Solutions
Kendra Evans - Lecturer of Marketing (MBA, BA in Spanish)
Dr. Mary K. Rickard - Assistant Professor of Marketing (DBA in Marketing, MBA, BBA in Marketing)
Dr. Doreen Sams - Professor of Marketing (PhD in Marketing, MBA in Marketing, BA in Marketing)
Gain value-added knowledge for OB marketing strategy founded on scientific research from peer-reviewed articles as to best practices when marketing to currently enrolled college students.
Analyze data relevant to best outbound marketing practices.
Evaluate outbound marketing tools.
This presentation identifies marketing best practices to reach and engage college students in career services activities. This study was based on an in-depth analysis of peer-reviewed academic journal articles that have examined best practices in marketing to students in institutions of higher education. Limited research studies exist that focus only on effective marketing strategies for on-campus services, specifically career services. The authors extrapolated from the research best practice strategies using in-depth studies of secondary and primary research that are expected to engage students in attending appointments, workshops, career fairs, and other career-related events. Strategies obtained through secondary data were tested over a semester through a survey intercept methodology examining student awareness of events and through in-direct observational research of social media (e.g., click-throughs, likes, shares, etc.). Although the research focused on IHE services from the perspective of a career center, the findings may also apply to other on-campus organizations. The research questions addressed in this study were 1) What are the most effective outbound (OB) marketing strategies to reach and engage currently enrolled students in Career Service's opportunities, and 2) what are the best mediums for implementing effective OB marketing strategies to reach and engage currently enrolled in Career Service's opportunities.
Increasing Student Engagement In a Virtual Environment *Approved for NBCC Credit Date/Time: Wednesday, May 26 1:00 -2:00 p.m.
Track: Career Development, Employer Relations, & Technology Solutions
Aliyah Martin - Undergraduate Career Counselor (MPA, BA in Mass Communications) (Certifications: Associate Certified Academic Life Coach, CPP Strong Interest Inventory Certified)
La'Kesha Hughes - Undergraduate Career Counselor (Bachelor in Political Science)
Marielle Thomas - Career and Employer Relations Speciaist(MS in Organizational Leadership, BS in Music Business)
To explore best practices and techniques in order to increase virtual student engagement.
Discuss strategies and opportunities for virtual employer engagement.
Learn multiplatform technology resources for 24 hour professional development for student services
As we embarked on a new era in the world of virtual recruiting our role as career services professionals evolved as well. This presentation is focused on how to transform your career services face to face programing into an engaging virtual experience for students and employers. Additionally, we will explore how to navigate student engagement and employer relations using today's modern technology.
The Mamba Mentality: Building Your Professional Brand Date/Time: Thursday, May 27 12:00 - 1:00 p.m.
Track: Career Development & Employer Relations
Shantra Laye - University Relations Programs Consultant (Bachelor of Liberal Arts) (Certifications: Public Speaking Training, RACR - Recruiter Training)
Whether you are currently in the process of looking for a job, jumping into a new profession or starting a new business, your professional brand is forever critical to your immediate and long-term success as it reveals:
Who you are
What your brand stands for and
What your brand will deliver.
‘The Mamba Mentality: Building your Professional Brand’ is aimed at helping you to assess and hone your professional brand, regardless of where you are in your career journey. You will walk away from this session feeling equipped and inspired on how to best present your brand and subsequently, boost your professional reputation and advance your career.
COMPASS - Combining Career & Academic Advising *Approved for NBCC Credit Date/Time: Wednesday, May 26 1:00 -2:00 p.m.
Track: Career Development
Brian M Weese - Director of Career and Academic Advising (MBA, BS in Family Consumer Sciences)
Pat Morris - Associate Director for COMPASS Career and Academic Advising (MA in History, BA in English) (Certifications: Museum Collections Management)
How the College of Coastal Georgia combined the Career and Advising centers into one unit.
Overview of the Academic Research supporting such an endeavor.
Initial findings and lessons learned in the process.
There is little debate on the value of academic advisors and career counselors have an impact on the retention, progression and graduation rate among students.By integrating career planning into the academic advising model, students can get a more holistic approach to college planning. “Academic advising, well developed and appropriately accessed, is perhaps the only structured campus endeavor that can guarantee students sustained interactions with a caring and concerned adult” (Hunter & White, 2004).
Career Professionals Weigh In: Bridging Skills Gaps for Students Using a MOOC Model *Approved for NBCC Credit Date/Time: Thursday, May 27 12:00 - 1:00 p.m.
Track: Technology Solutions
Stacey Young Rivers - Director, People Growth and Employee Experience CoE (MS in Management, Leadership & Organizational Effectiveness, BS in Technology Management) (Certifications: Human Capital Strategist, Workforce Planner)
Dr. Paul Fowler - Executive Director of the Career Center at Emory University (PhD in Higher Education Administration - specialization in law, MS in Higher Education Administration, BS in Business administration)
Laura Garcia - Director of Career Education at GA Tech (MS in College Student Personnel, BS in Marketing)
Antonio Hairston - Head of Diversity Outreach & University Relations at WarnerMedia (BA Business Human Resource Management)
Josh Mellinger - Associate DirectorTalent Acquisition & Employee Experience at AT&T (Bachelor in Journalism/PR)
Identify new strategies for college and employer partnerships
Evaluate how professionals use technology in problem-solving for talent initiatives
Explore how tech platforms are being used in novel ways for recruitment
How a corporate MOOC may fill student skills gaps
Whether virtual internships can be a key driver supporting diversity & inclusion
How a MOOC can build talent pipelines
What industry/academia opportunities exist to partner for student career-readiness
The pandemic has ushered in a new demand for a more skilled workforce, and with colleges adjusting to hybrid programming to support students, the corporate MOOC may be an overlooked solution. This session will shed light on how AT&T, partnered with over 300 colleges and universities to provide over 50,000 students with a virtual externship experience. Engage in a conversation with career professionals and corporate recruiters discussing this model and new opportunities to collaborate.
Increase Student Retention by closely monitoring KPI Dashboards & LMS Analytics Date/Time: Thursday, May 27 10:15 -11:15 a.m.
Track: Technology Solutions
Preeti Tanwar - CEO (MS in Software Engineering, MS in Computer Applications, BSc in Mathematics) (Certifications: Educational Leadership, Associate Public Manager)
How to leverage the tool for actionable analytics.
automation of assessment & surveys
Seeing the trends of last 5 years in days not weeks!
Either Institution struggles to afford such smart analytics systems or lacks the technical staff to leverage the in-house systems to bring this meaningful information at the executive’s fingertips so they can make informed decisions for Institutions’ sustainability! See the case studies of how other small-mid size colleges have leveraged the tools for Increasing student success
Life After Sport: NCAA Student-Athlete Career Perceptions and Involvement Date/Time: Wednesday, May 26 2:45 - 3:45 p.m.
Track: Career Development & University Recruiting
Stefanie Swanger - Assistant Director Center for Career and Professional Development (MA in Educational Leadership, BA in Mass Communications) (Certifications: Handshake Certified Trainer)
Recognize student-athlete career expectations and common challenges for student-athletes as it relates to their career identity formation and career involvement
Examine the differing needs of student-athlete populations based on demographics.
Apply the findings of this research study to their career development and recruitment practices
Research shows that collegiate athletes often have unrealistic post-college employment expectations and lack career preparedness compared to their non-athlete peers. This presentation will share the results of a 2020 research study on student-athlete career preparation, and discuss student-athlete perceptions of career resource trust, engagement in career field experiences, and provide a connection between sport experiences and the NACE Career Competencies. Participants will better understand how universities can better prepare their athletes for post-college employment.
University Recruiting Panel Discussion *Approved for NBCC Credit Date/Time: Thursday, May 27 12:00 - 1:00 p.m.
Track: Both Career Development
Monique Jenkins - Manager, Enterprise Talent Management Services (MBA, BS in Business Administration) (Certifications: SHRM-CP, PHR)
Tom Mallory - Human Resources and Talent Director at Chick-fil-A-Franchise (BS Management, BBA Management) (Certifications: SPHR)
Karen McGrath - Generalist Manager at Enterprise Holdings and GACE President (BS in Social and Political Science) (Certifications: PHR)
Gain insight on current campus recruiting trends
Learn about current and emerging technology used in campus recruiting programs
Best practices to maximize the campus recruiting budget
This would be a panel discussion (three panelists plus moderator) focused on campus recruiting. It could be a best practices session, one focused on technology used, building a program or any other topic relevant to the GACE employer community. Panelists would represent large and small employers, public and private employers, for profit and non-profit, and varying industries to reflect the diversity of the membership.
We’ve got three(3) options for you during your lunch hour to stay engaged with GACE while taking a break from educational sessions. We hope you join one of these great sessions!
Lunch with the President
- Come learn about GACE leadership opportunities and how to grow professionally within the organization with GACE President Karen McGrath
- Join your fellow GACErs, while eating lunch, to connect with members new and old!
Join your Conference Chair & Co-Chair, Steph and Mal, as they whip up conference cocktails and a lunch that pairs with them!
Each year, GACE honors its members and their students’ outstanding achievements with the following award and scholarship opportunities:
Diversity and Inclusive Excellence Award
Employer Leadership Award
NACE Management Leadership Institute (MLI)
Rising Star Award
Jack Mangham Experiential Learning Award
Honorary Lifetime Member
Join us for our Annual Awards Ceremony on May 27, 2021 at 2:00pm to celebrate this years’ honorees!
This year, we will be hosting a virtual Employer Showcase! The Showcase will take place on the mornings of May 27th and May 28th from 8:00-10:00am. Our partners have signed up for one half hour time slot so that you, our members can get to know them, and their services, better!
At the Showcase, Partners will have 30 minutes to share information about their company and connect with our GACE membership! To be sure not to miss these sessions, sign up for them on your CrowdCast schedule to get reminders!
Georgia State Government is the largest employer in the state, with more than 80,000 employees, and offers career opportunities for almost any major. Whether a new graduate or an experienced professional, there is an opportunity waiting with Team Georgia. During this session, you will learn about working for the state of Georgia, the application and hiring process, and how to connect students to current opportunities throughout the state.
Join this Zoom session to learn more about Team Georgia Careers!
Date: May 27: 9:30-10:00am Employer: ChooseATL: Connecting Generations Through Atlanta’s Careers, Community & Culture
Millennial and Gen Z Atlantans can feel the momentum they are helping to generate across our region, but is your organization positioned to benefit from this next-gen innovation and enthusiasm? Learn about the mission, focus and history of the Metro Atlanta Chamber’s ChooseATL initiative, including how it finds creative ways to emphasize metro Atlanta’s career, community and culture-centric benefits to help the region vibrant and youthful. Jenny Jang, Director of Strategic Outreach for the Metro Atlanta Chamber’s public policy team, and Jake Moskowitz, MAC’s Manager of PR & Programs, will offer a comprehensive update on how ChooseATL continues to be a portal to future generations of Atlantans and how your organization can partner with us to benefit from this essential work.
Join this Zoom session to learn more about the Metro Atlanta Chamber!
Date: May 28: 9:00-9:30am Employer: Enterprise
Title: Take Flight with Enterprise Careers
Join this Zoom session to learn more about Enterprise Careers! If you attend this session, you will be entered to win a Summer Survival Gift Basket!
Date: May 28: 9:30-10:00am Employer: N3
Join this Zoom session to learn more about N3!
NOTE:If you are a Partner and are interested in signing up for the Showcase, please contact Sherrie at firstname.lastname@example.org.
The 2021 GACE Conference schedule is an Adobe Acrobat file that can be opened in your web browser and downloaded to your computer or mobile device. This is an interactive file that is best viewed using the Adobe Acrobat program or Acrobat Reader. You can download a FREE copy of this application HERE. File size: 566 KB
The 2021 GACE Rejuvenation Activities is an Adobe Acrobat file that can be opened in your web browser and downloaded to your computer or mobile device. This is a file that is best viewed using the Adobe Acrobat program or Acrobat Reader. You can download a FREE copy of this application HERE. File size: 64 KB
Why set up a profile? GACE conferences are about connecting so creating your profile will help facilitate connections in this new virtual environment. Your profile will help others know more about you and connect with you during and after the conference. Also, by completing your profile with a headshot, you’ll be entered to win a door prize!
Now that we have your attention, here’s how to get started with your profile.
Once signed into Crowdcast, you will be on the GACE Conference countdown page.
Click on the hamburger icon in the top left corner and select “My profile.”
Select edit and complete the following:
Upload your headshot.
Bio Section: Write your job title and number of years in GACE for a quick bio. Feel free to add your social media handle(s), email, or other information that might be helpful to other conference attendees.
Location Section: Name of your institution/employer.
CrowdCast prepopulates a unique username that you can also update.
We also wanted to share a few technology tips and resources for CrowdCast:
- The best browser seems to be Chrome but FireFox is a good alternative. Whichever one you use, be sure it’s the most updated version.
- CrowdCast Attendee Event Guide
- CrowdCast Set-up Guide
Adobe PDF file (599 KB)
Stephani Womack Conference Chair Greater Dalton Chamber of Commerce
Mallory Safley Conference Co-Chair Dalton State College
Bridgette McDonald Treasurer Clayton State University
Elizabeth Giordano Educational Programming Georgia College & State University
Jessica Nguyen Educational Programming Univ. of West Georgia
Mary Roberts Technology Middle Georgia State University
Catherine Neiner Networking Georgia State University
Kelly Tully Networking Enterprise Holdings, Inc.
Robin Knight Registration Kennesaw State University
April Ewing Registration Paine College
Sherrie Goodman Partnership Georgia Gwinnett College
Jenny Jang Networking Metro Atlanta Chamber of Commerce
GACE Thanks Our Partners For Their Continued Support